With our hands scrolling through digital media all day, every day, it comes as no surprise that an eye-catching video, irrespective of its subject, does warrant increased engagement, even if only for a couple of seconds. As such, when our consumption of different media and, as well as information is at its all-time high, it only seems valid that big companies, government bodies, and even individual professionals choose video as a medium to communicate with their audiences. And despite our frequent and constant engagement with videos on different platforms, it is easily understandable that creating video content ourselves is not so easy a feat. Not only do you need to know the technicalities of the process and the medium, but you also have to understand what type of videos best suit what kind of purpose. This is where you’ll find an audio visual production company like us as your supporting pillar on which you can lean on.
We’ve put together a list of the types of videos most sought after by multinational companies and other businesses across the world to reach out to their audience, be it internal or external. There are essentially three types of videos that are popular among corporate clients:
- 2D Animation Videos : This category of audio visual production services has taken over the entire virtual world by storm. 2D animation has changed the concept of the video, making it an effective way of delivering a message. No wonder why the corporate world is deploying this tool to reach out to the mass. 2D animation is an umbrella term that encompasses categories such as Explainer Videos, Whiteboard Animation video, Character Animation, etc. A walking-talking character, resembling humans, is more relatable than mere images. To make a character stand out in a video, the utmost hard work is required. From selecting the script to choosing an appropriate setting to depict the scenario, deciding the color palette, and most importantly, the software. All of this requires training and experience!
- Stock Image Videos : Stock Image Video making Stock Image Video making isn't just about selecting the appropriate images available on the internet (or provided by the clients) and turning them into a video! It's an exhaustive process that demands technical as well as creative nuances. It’s about weaving a story by connecting all the different images, and that’s where EZ, is an audio visual production company that stands tall among the rest. Our approach is a tell-tale of how we achieve the best results for our clients with our amazing audio visual production services:
- Brainstorming for the aptest course;
- Execution of that approach employing visually appealing color schema;
- Contextualizing the placement of the images in the videos so that it justified the objective of the video;
- And finally, the editing software would be top-notch to provide professional as well as compelling results.
- In many cases, the clients provide us with a rough idea of the content. Our expertise is that we weave a story around the images in a way that is super effective in delivering the message. It is what we do best!
- Text and Image Videos : Sometimes, just images in the videos can bring down the efficacy of the video. Mime videos are great fodder for the brain, but they can be warped with boredom for some audiences due to lack of engagement via dialogues. This category of video has a lot more textual information than the previous one. Most commonly used in Product Manuals, Training Videos and Product Display Exhibitions, etc. rich and contextualized text can guide the audience through the video and deliver the correct message. The additional benefit being that it makes the video more engaging and compelling.
EZ is an audio visual production company that offers all these three types of videos, with varying levels of difficulties:
- Personalized, wherein we strictly work with stock images based on the client’s branding guidelines. Starting from conceiving the idea to the final delivery, everything is done by us! We modify the stock images from our exhaustively curated library to meet the demands of our clients. For example, if a client says that he requires a picture of an office in the video, they will either provide us with one or select an image from our library and modify it accordingly.
- Customized ; For this specific level, our in-house graphic designers create custom-made visuals for the videos, as per requirement. These videos are a bit more complex than the previous category. Although starting from conceiving the idea to the final delivery, everything is done by us, the visuals used are specific to the client. For example, if the client says they need a building, they will specify details like an office having black chairs or white background. These specifications are primarily concerned with branding. Probably they want a virtual representation of their office in the form of a video. In that case, our graphic designers efficiently implement the idea and give birth to an awesome video.
- Tailor-Made ; Even when the videos are tailor-made, we promise Faster than the Fastest outcomes. Videos that demand the utmost expertise, starting from conceiving the idea to the final delivery, are done by us with Consistently High-Quality outcomes. Everything that our graphic designers draw the audience witnesses on the screen from scratch. For example, if the client says that they need a building in the video, it's our graphic designer’s role to replicate the same structure in the client’s mind, using various tools. With globally positioned subject-matter experts offering Round-the-Clock Availability, our audio visual production services are like no other!
We collectively call these categories of videos as Quick-Turn Around Videos. Our seamless operational model allows our service experts to finish them sooner than the other types of videos we do, including 3D videos and films. Ready to get your video made by our experienced audio visual production services experts? Get in touch now!
